How do you improve your digital marketing?
We’ve got you (and your search results) covered!
Let’s take a step forward (or how about 5?) and see how changes, both big and small, can improve your digital marketing. Check out our free step-by-step guide to grow your business exponentially.
One
Set Up Google Search Console
Search Console is a free and easy setup tool that helps you measure your site’s Search traffic and performance, fix issues, and makes your site sine in Google Search results.
Sitemap – Information about the pages/files on your site, and the relationship between them. Search engines like Google read this file to more intelligently crawl to your site.
Performance – Shows the keywords that bring people to their site and gather impressions.
Google Search Console
- https://search.google.com/search-console
- Click Start Now and login to google
- Enter your URL name
- In a separate tab, login to your domain name provider (ie. godaddy) and follow instructions on how to connect Google Search Console
- When done, click Verify
Click on performance – See where your website is gaining the most responses, clicks, and impressions.
Click on sitemap – Find your sitemap (normally automatically ending with /sitemap.xml) and add the url.
Two
Check and revise your H1 tag
H1 is an HTML tag that indicates a heading on a website. Websites use this language to create web pages.
Tag – An HTML tag is a snippet of code that tells your web browser how to display the content.
Heading – HTML has six different headings tags – h1, h2, and so on, as well as one paragraph, or p tag.
- Go to your website using a Chrome browser
- Right click > Click on Insights
- Press PC Ctrl F or Mac Cmd F > Search H1
- Scroll through arrows until text is highlighted showing your H1 tag
This should showcase EXACTLY what you want your main search to be! Make this change on your website by editing the tag associated with the text. Make sure you only have one H1 tag on each page. H1 tags can be 20-70 characters long.
Three
Content Upgrades
Alt Text is a short and relevant description assigned to each image used on a webpage.
SEO — Alt text allows you to use important keywords which favor SEO, bringing more traffic to your page.
Accessibility — Alt text is an important tool for blind or visually impaired page visitors. Alt text can be read aloud by the Accessibility function, so it should be descriptive enough so that the user understands the context of your page.
Internal Links — Are hyperlinks that direct the reader to a specific page on the same website.
External Links — Are hyperlinks that direct the reader to a different website. Getting external links to your website is the best way to improve your ranking.
PRO TIP:
External links enhance your ranking! However, make sure that you set them to open in a new tab so the reader does not get directed away from your page.
Four
Using Social Media
Find the right platforms for your business, you don’t need to be on them all!
Understand what brings users to each different platform.
Brand Consistency – Have the same business name and URL extension (if possible) on ALL social and google business platforms!
Make a schedule – Based on goals and topics, strategically create a schedule for when you will post.
Engage – Always comment or at least like when someone responds to a post, whether it is good or neutral, but especially if it is negative.
Five
Business Location Listing
Business Listings are free(ish) tools that help users find you in your local area. Think of it as a modern YellowPages.
- Keep customers up to date
- Increase professional presence
- Reviews and engagement
- Give customers a way to reach you
- Showcase images
Yelp
If you offer a service or local product we recommend setting up a Yelp account and engaging with responding users.
- https://biz.yelp.com/claim
- Find/create your business - claim it. If not already on Yelp, then create a new business.
- Update business information - include services, images, and contact information, etc.
Google My Business
Google My Business your free Business Profile lets you easily connect with customers across Google Search and Maps.
- https://business.google.com/create
- Find/create your business - claim it. If not already on Google My Business, then create a new business.
- Update business information - include services, images, and contact information, etc.
Our free digital marketing guide
- Google Search Console
- H1 Tags
- Content Upgrades
- Using Social Media
- Business Location Listings
Here at The Molo Group, we strive to be a known resource in the digital marketing industry. Through our core values of being authentic, collaborative, creative, resourceful, and strategic; not just with our business but by sharing our talents as we work with others. Our business model is focused on growing your business by reaching goals and planning ahead for new ones.
In a fast-paced business environment, it’s important to be a step ahead of the game. Let The Molo Group provide your business with an unmatched path to success. Start by checking out our 5 FREE Ways to Improve your Digital Marketing.
