Today, online business owners know exactly how important content marketing is in driving their business forward.
Most people are producing content on a daily basis even when they don’t know. There are many businesses that have literally built empires on content alone.
This style of marketing is an essential tool for meeting brand goals. Keep reading to learn about 7 amazing reasons why consistent content marketing is successful.
What Is Content Marketing?
Content marketing is a form of marketing that relies on sharing information through creation. The types of content you create can be divided into three main categories─ written, audio or video.
Content marketing also has to do with how these pieces are published and distributed. Through your website, blog, or social media platforms are a few examples. In the online space, content marketing is used to attract and grow target audiences─ amongst other things.
Over time, producing high-quality content can position your brand as a successful expert and an authoritative site in the industry, ranking higher on a simple google search.
Being consistent with content marketing is important if you want to see the best ROI. Keep reading to learn about all the benefits that you can reap.
1. Builds Brand Awareness
If you want people to know about your brand, the first thing you need to do is tell them. In the online space, informing people about what you offer comes in the form of content marketing.
Everything you create has a way of spreading the word about your business.
It’s important to intentionally leverage platforms and types of content that can get your message out there. You want to utilize features that have a good reach.
For instance, Instagram is currently focusing on allowing brands to use reels as a way of getting in front of wider audiences. Utilizing Reels to leverage your brand, product, or share tips is a great way to build awareness of what you offer.
2. Increases Authority
Becoming an authority online comes down to proving to others that you know what you’re talking about. Showing others that you are an expert in your field is easy with content marketing. There are endless opportunities to prove your knowledge such as writing blogs or creating video series.
Some people aim for thought leadership. This is also possible with a good content marketing strategy because you build a library of digital assets (content) based on what you know. People are able to explore and interact with your content and start to make you the “go-to” person in their minds for your particular industry.
The more you share your insights about things that you know about, the easier it becomes for people to trust you. This is a great benefit of content marketing. It allows you to take the information inside your brain and show others what you know.
3. Attracts Lead
There are approximately 3.5 billion Google searches every day. These people are stumbling across content that typically answers a question, solves a problem, or sometimes simply entertains them for the moment.
As a business owner, you know that you need qualified leads to sell your products and services. Content marketing allows people to find the solutions you offer while they search the internet. When your website appears on Google, this gives leads a chance to enter into your world and hopefully decide to purchase with you.
Ensuring your website is optimized for Google is crucial. This includes having the appropriate SEO keywords that are strategically targeting the people who are looking for what you offer.
4. Grows Community
We, as humans, crave being connected, having “our tribe,” and creating a community. The online space is no different. We are constantly looking for places and spaces where we belong. One way that we figure out if somewhere that we fit in is based on particular thoughts and ideas.
Content marketing provides you a chance to share your way of thinking with the world. Those who resonate with it will more than likely want to stay connected with you. The compound effect looks like multiple people doing this over time which turns into a larger community.
This benefit is what a lot of people in marketing call “finding your tribe.” Content marketing is your opportunity to sound the horns and be a lighthouse of sorts for people you want in your digital circle.
5. Promotes Sales
Think about when you’re with a lead or an investor and you have to present an elevator pitch. Content marketing is basically a drawn-out version of that. Instead of having 60 seconds to explain and convince someone of your great idea, you have multiple chances.
When you’re selling to a potential customer via content marketing, you have different chances to win them over. This comes with a few different perks which include:
- Highlighting their pain points in depth
- Being able to explain more about your solution
- Presenting all the benefits and features
- Building the know, like, and trust factor
- Allowing them time to think it over without being pushy
All of your content can be looked at as a sales funnel, especially with a strong call to action. If you want some help with selling, create high-quality content that can help nurture and prep your audience to make an informed decision.
6. Builds Relationships
Most of sales and marketing comes down to building an emotional connection with your audience. Having strong relationships with your audience is a benefit that comes with its own set of benefits. Firstly, it builds brand loyalty and can encourage people to recommend your business to others.
Building relationships between your brand and audience is also important for your reputation. People will stick around longer with brands that they believe align with their values and that contribute something impactful to their lives. While spending all the time building these relationships, it’s important to remember that people will buy from those they trust.
7. Helps Tell Stories
As previously mentioned, fostering emotional connections is important in business if you want to build long-term trust. The one aspect of content marketing that allows you to leverage this with full force is storytelling.
Have you noticed how good stories tend to stick with us over time? This is because certain parts of the brain that process language and emotions are activated. You can leverage the power of storytelling via content marketing to build an empathetic connection with your audience.
Leverage the Power of Content Marketing
Content marketing is hands down one of the most powerful resources a business can leverage. A lot of it is little to no investment to get started and can yield phenomenal results.
Figure out which types of content, mediums and platforms work best for your brand. Stay consistent with producing high-quality content for your audience to enjoy and build a relationship with you. If you don’t know where to start implementing successful content marketing strategies in your business, reach out to us! We would love to help you see the growth you are looking for.