Have you ever thought about what makes a website design effective for your business? Are you looking for some helpful tips on increasing your qualified lead generation? It's not just a show-stopping design.
There are thousands of templates and website design platforms that make creating a website easier than ever for lead generation. They are extremely helpful in creating a simple, professional website for the start of a business. Yet, there are more factors to consider when designing a website. Your business deserves a website that qualifies your leads and is uniquely set apart from your competitors.
7 Website Design Solutions to Improve Lead Generation
Construct a human centered website
What does it mean to design a human centered website? Identifying and then executing a website that is primary function is to solve the users goals.
After we have identified the users, their goals, the use scenario, and the design features that we are interested in evaluating, the next step is to actually go ahead and find out if the design has a positive or negative impact on the user experience (UX).
Reflect your company clearly and effectively by making sure the user experience for your website is impactful and easy-to-navigate for your user.
- INTERVIEW your users! See what is important to them and then create a user flow that represents their needs.
- Create a user interface (UI) kit with the navigation, buttons, and other components that will be used throughout the website to keep consistency.
- Be conscious of the design techniques you choose so you attract your desired consumers.
- Create white space for a clean, uncluttered layout, utilizing high quality photos and graphics to allow your brand to shine through.
Increase your website ranking with faster load times
Did you know that website page load times can influence your search ranking?
- You can consistently monitor your bounce rate with a metric tracker and the Chrome extension “Page Load Time” to continually improve your website and serve your consumers.
- Every page should be fast and functional because any of them could be your visitor’s first or only impression of your website.
- In order to reduce the risk of losing potential clients, it’s important to routinely review your website for any broken or slow pages.
- Review your website at search.google.com/search-console to discover which pages are running better than others and contact your developer with any errors you discover.
Make your user interface simple and consistent
Part of what goes into establishing a good interface is how the different parts are connected to one another, allowing the user to smoothly navigate through the interaction. This defines the information architecture of the user interface.
Research shows that consumers spend no more than 3 minutes searching a website for what they’re looking for before moving to another site in hopes to have their goals met.
Creating a consistent website for how you want your consumer to view your data is important when helping them retain the information on your website. Your website navigation should be intuitive, allowing your visitors to find the answers or solutions they are looking for.
Optimize for search engine and social engagement
Help your desired user find your company faster! Search engine optimization, or SEO, is triggered by when and where you use keywords throughout your website.
- Creating a great meta description is another way to insure your website will be first on the search without having to pay ad fees.
- Make it as easy as possible for your visitors to share your content on a scheduled basis.
- Social engagement helps to drive large numbers of traffic to your website and will positively impact your search ranking.
Create captivating website content
Keep your content updated with relevant content for your users. Create a voice your visitors can relate to with original content so you provide a humanistic appeal to your audience.
Creating blogs and keeping your social media up-to-date are great ways to add fresh content, which keep visitors returning and boosts your SEO strategy.
Engage users with a clear call-to-action on your website
When you are on a first date, if all you talk about is yourself — chances are, you won’t get a second date. The same principle should be implemented for your website.
When creating a content that ends with a call-to-action the question should always be “Why is this user on my website?” This is a pivotal question for everything you post that represents your brand.
Let the user know about the subject, why it is relative to THEM, and then create a call-to-action to engage them to move forward to the next step.
Don’t be pushy! For example, try this tactic for joining a mailing list — instead of writing “Subscribe” for an email call-to-action, try “Follow us.” It is friendly, engaging, and still defines the action that will take place.
Build a responsive website
Google algorithms put a high emphasis on websites being mobile friendly. You may find that your website is lost on mobile platforms due to the unresponsiveness. How do you fix this issue?
- Explore search.google.com/search-console, clicking on mobile usability under experience to see how Google is reading your site.
- Check your perimeters that your website is designed on. If using WordPress, many of the themes that are created are responsive and easy enough to edit.
- Still having issues? Let us know where you are having responsiveness problems, our website experts may be able to help!
The Molo Group has you covered! Learn more about our services and what it means to plot your next move by visiting our website today.