Do you know how a child will ask you “why” over and over again until you give them an answer that satisfies their curiosity? Lately, our team has been doing A LOT of why question asking because understanding “why” something is the way it is, helps us strategize the best way to explain it to your clients.
We’ve been asking ourselves and all of our clients: “Why do you do this work and what motivates you to do it? Why did you get into this industry? Finally, why are you inspired by the work?”
When asking ourselves these questions, we established that we value showing up to everything we do with authenticity, transparency, and creativity. Knowing this to be true, we realized pretty quickly that our brand wasn’t always successfully communicating these traits.
By communicating these parts of ourselves, we’re attracting clients that want to not only work with an authentic, transparent, and creative company, but also are interested in bringing those traits to their company. As we learned in our own process, reframing your “why” will bring you the right clients who understand your motivations.
So, why do you do what you do?