Capitalize Your Brand Identity with Your “Why”

A target used to identify the importance of brand identity and why
Do you know how a child will ask you “why” over and over again until you give them an answer that satisfies their curiosity? Lately, our team has been doing A LOT of why question asking because understanding “why” something is the way it is, helps us strategize the best way to explain it to your clients.
We’ve been asking ourselves and all of our clients: “Why do you do this work and what motivates you to do it? Why did you get into this industry? Finally, why are you inspired by the work?”
When asking ourselves these questions, we established that we value showing up to everything we do with authenticity, transparency, and creativity. Knowing this to be true, we realized pretty quickly that our brand wasn’t always successfully communicating these traits.
By communicating these parts of ourselves, we’re attracting clients that want to not only work with an authentic, transparent, and creative company, but also are interested in bringing those traits to their company. As we learned in our own process, reframing your “why” will bring you the right clients who understand your motivations.
So, why do you do what you do?
Headshot of team members around the word Discover regarding to brand identity

Start Where It Matters

There are many “tricks” that people may give you for growing your business. However, the best thing you can do is be yourself! This will help your brand identity shine through. This means communicating your why on a regular basis. In addition, it means letting it influence everything you do. From social content to what clients you work with, your why comes first.
This is why we switched from “traditional headshots” to fun illustrations created by one of our talented designers. They immediately tell our audience that we aren’t afraid to think outside of the box. They also highlight the creative people who make us “The Molo Group!”
black and white illustrations of team to define brand identity

Lead With Your Words

Your words matter! Whether it’s a caption on a social post or the copy on your website, your words matter. They should give your audience an authentic, vulnerable look into why your business exists, why you serve your clients, and, above all, why this is where your passion lies! 
We lead with our words using a traditional, short bio. Ultimately, we could not think of a better way to highlight those who bring authenticity and passion other than illustrations of our team. We decided to let the illustrations do the talking. A picture is worth a thousand words, right?
Colored illustrations of team members to showcase the molo group brand identity design

Capture Your Story

We live in a visual-focused world, and your designs could be the very thing that captures a new customer’s attention! As you’re planning visuals for your website, social media, and more, ask yourself the most important question. Does this communicate the heart of who we are
More important overall than staying on top of what’s “trending,” make sure your images tell the core story of your business and brand identity. They should also reflect the users you’re working with. While our team page is different than what you would find at most businesses, we love that it reflects WHO we are…not just WHAT we do.

Ready to reframe your why?

We love partnering with our clients and seeing their passions come to life.
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