Content marketing is the best way to reach new customers and create trust between you and them. Here's how to take your business to the next level with our content marketing best practices.
Any business that has a blog or social media account knows that there’s more to content marketing than posting. You have to create a strategy to engage your audience and keep their attention, while at the same time drawing traffic toward your product.
Here, we’ll discuss the best practices of content marketing and how you can implement them.
Good content draws people in, keeps their attention, and invites them to seek out more of your content. There are a lot of ways you can go about creating online marketing material and determine what kind of online content you want to make. This is your content marketing best practices strategy:
Be a Valuable Resource
One of the most effective ways to draw in an audience is to be useful. By posting helpful blogs and videos, you portray yourself as an expert in your particular field.
When people see you as an expert, they’re more likely to seek out your services and advice. For example, if you’re creating content for a landscaping company, then you could create content about how to care for your lawn.
Then, if one of your audience members needs your services, they’ll be more likely to turn to you because you’ve already given them content they trust.
Personalize to Your Audience
Do you remember when almost every company had a sassy Twitter account? Well, that’s because it works.
People spend an average of three hours a day on social media. It’s the place you’re almost guaranteed to reach customers.
Not only is it a good place to post content, but you can also gain industry insights. Companies that interact with their customers via social media are more likely to understand what people are looking for in a product.
Most social media platforms have a way to ask followers questions and present surveys. The ability to directly communicate with customers and ask their opinions is invaluable.
You can also involve them on your social media page. For example, if you’re a real estate agent, you can post pictures of your clients with the keys to their new homes (with their permission, of course).
This gives viewers the knowledge that not only did you successfully help previous clients purchase a new house, but you also formed a personal relationship with them.
Interact On Social Media
Do you remember when almost every company had a sassy Twitter account? Well, that’s because it works.
People spend an average of three hours a day on social media. It’s the place you’re almost guaranteed to reach customers.
Not only is it a good place to post content, but you can also gain industry insights. Companies that interact with their customers via social media are more likely to understand what people are looking for in a product.
Most social media platforms have a way to ask followers questions and present surveys. The ability to directly communicate with customers and ask their opinions is invaluable.
You can also involve them on your social media page. For example, if you’re a real estate agent, you can post pictures of your clients with the keys to their new homes (with their permission, of course).
This gives viewers the knowledge that not only did you successfully help previous clients purchase a new house, but you also formed a personal relationship with them.
Optimize SEO With Keywords
Without the right keyword terms, you won’t reach the right audience. Keywords are specific terms that your target audience regularly searches for.
To determine keywords, you have to understand who your audience is, what information they need, why they need it, and what terms they’re using to search for that information.
This entire process requires research. First, you have to identify your audience and conduct research (via surveys and interactions) to see what kind of information they’re actively seeking.
Once you find out what people are searching for, you can create topics that incorporate those search engine keywords and draw them in with your relevant content.
Don’t Try to Sell Your Products
Nothing turns away an audience like an obvious sales pitch. Understandably, you want people to purchase your product. If you create content that is valuable and targeted, you won’t have to do an intricate sales pitch.
Your audience will recognize your expertise, and they’ll seek out your services based on the value and knowledge you’ve demonstrated through targeted content.
Don’t Limit to One Type of Content
Blog posts are a great way to generate traffic on your website. But on today’s internet, there are so many other ways to grab people’s attention. Visuals, in particular, are easy for people to digest and draw an audience in.
Videos are one of the most popular content marketing strategies. It’s easier to incorporate humor and portray complex ideas with a video. It also grasps a whole other subset of an audience that you might not capture with blog posts.
Some companies even use music as marketing content. For example, if you have a storefront that plays music inside, you could have the playlist available on Spotify or iTunes so customers can listen to it anytime. Then, your store is always on their mind.
Be Consistent
Your followers will lose interest in your content if they can’t rely on a timely schedule of postings. Random postings don’t encourage consistency, which is what consumers look for.
If you have dedicated blog readers, you want to make sure they have new content each time they check back on your website. That keeps them coming back again and again, and it makes them more likely to share your content with others.
Want More Content Marketing Best Practices?
We offer a free digital marketing guide to get you started on your journey to using content marketing best practices.
Click here to download our free guide.
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