Creating a Scalable Website for your Growing Business

Illustration representing the choice to optimize or overhaul your website design strategy

As a business owner, I’m sure UX/UI Design is the last thing on your mind when it comes to growing your business. What does that have to do with successful marketing anyway? UX/UI (or user experience and user interface) are critical tools for making your users, or potential customers, find the information they need to buy your product or book your service.

If your site isn’t easy to use and navigate for those potential customers, they are likely to opt-out pretty quickly. Strategize your UX/UI design in a manner that takes your most important leads to the most important places on your site. This generates leads.

Illustration of a person looking at an optimized web page

Are you boxing in Your Growing Business?

No matter where you are in your business journey, giving your business room to grow is an important step. Tending to this ensures it is set up for future success. This includes building a scalable website. A scalable website has the potential to deal with an increase in users. This ensures users aren’t left viewing a site that is slow to perform or unable to meet their needs in a timely manner. Options for a scalable website include monolithic architecture, API Gateway, and more.

Illustration representing ways to optimize your website

What Are Heatmaps?

Another useful tool for knowing how and when to scale your website is a heatmap. Using the visual data provided, heatmaps help you understand how your users interact with your site. This information is crucial as it allows you to pinpoint what areas of your website need updating, replacing, or tweaking. A well-used heat map also gives you insight into where to place your marketing and operations efforts. The data from a heatmap helps you know what needs attention before, during, and after scaling your website.

Illustration representing website redesign

Should Your Business Use Subdomains?

Planning to (eventually) offer other locations? Subdomains may be right for you! As your business grows and scales, subdomains help you expand while holding on to the core identity of your brand. Each subdomain offers a different website for the new locations. This is beneficial for keeping each location separate from the other while being linked to the main or corporate website to benefit your overall brand identity and SEO.

Your website deserves to stand out! Whether you’re planning to scale your business now or in the future, creating a scalable website allows you to have the room you need to grow. As you navigate preparing your site for success now and in the future, we offer plenty of free resources to get you started. Need help getting started on your journey? We’ve got your back. Schedule a free demo with us! We’d love to meet you and get to know your unique needs.

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