Find Your Why
If you’re feeling anything like us, it seems you blinked at some point in June, and when you opened your eyes, it was full-on Fall time. While we aren’t complaining about #sweaterweather or a warm cup of tea next to a fire, we sure could use a few extra days between now and the end of the year.
For many business owners, this time of year feels like a whirlwind of wrapping up projects, pitching to new clients, scheduling holiday social media posts, and planning for the next year that’s moving in like a freight train (2022?? Really?!). That’s why this month, we’ve focused on the importance of consistency. We talked about consistency when it comes to social media posts, producing quality content, creative design, and more.
When you’re feeling burnt out, unmotivated, and flat-out exhausted, come back to this post and remember your “why.” When you discover the why behind your business, you’ve got roots that keep you grounded in the middle of the business-owner-slump (it’s a thing, trust us).
Say Hello to High-Quality
One point we covered this month was the importance of producing high-quality content. You know the old saying that if you don’t have anything nice to say, don’t say anything at all? Well, here in marketing, we believe if you don’t have anything worth posting, don’t post anything at all.
“But, Molo Group!” you may be saying aloud to yourself. “Didn’t you just say we are supposed to show up consistently??” Why yes, yes we did. But the thing to remember is that consistency is the key and high-quality content is like the amazing welcome mat that greets your audience when they enter the digital home of your business.
Social media isn’t something you “have to do” as a business because it’s trendy. It’s actually one of the greatest tools you have in your business toolbox. Consistent, high-quality social media posts help build trust with your audience, assist with brand awareness, and positively impact your SEO! We all know SEO is gold in today’s world.
Create. Show Up. Repeat.
Lastly, this month we also shared through our social media posts about the need for creative, clean design. We all know the best design doesn’t happen overnight. This is why we spent time this month focusing on the importance of planning and scheduling!
We recommend planning content at least 2-3 weeks in advance. This allows plenty of time for revisions and gives you or the designer on your team the space to create amazing content.
Posting without a strategy or plan means you’re risking not reaching your niche or target audience. Using a template or app, such as Later or business Facebook, to plan your content helps you consistently produce high-quality, organized content.