Every year, our family sets goals for what the month of December will look like. Family, friends, events; it never fails that our to-do list is longer than time allows. Real-life persists in the middle of all the holiday magic, and the mundane daily tasks don’t disappear.
In the same way, it can feel this way in business—don’t you think? We set starry-eyed goals for the results we want, and sometimes they get overcrowded by the daily grind. We hope you find a way to carve out time to reflect on your business this year. From mundane to magical, it all matters.
Reflecting: Strategic Marketing Process
We will be the first ones to tell you that the end of the season between October and January 1st is, at best, a blur for business owners. There’s so much to do. From holiday orders to plans for the new year and So. Little. Time.
To get the most out of your holiday marketing, take small moments to truly reflect on what’s working and what needs tweaking.
Setting Goals for 2022
Would you think we’re crazy if we said the best time to start planning for next year’s holiday season is now? After taking time to refresh with friends and family over the holidays, take yourself to the whiteboard!
Do you want to launch a new product? Run a holiday sale you didn’t get to this year? Share more about your end-of-year process on social media? Whatever it is, set the goal now.
Enjoy the Process
It can feel overwhelming to think about taking steps in your marketing, especially if the holiday season feels crazy. Just like we shared this month, don’t forget to HAVE FUN! If you aren’t having fun, you aren’t doing your job well.
Don’t let the “could haves” steal your joy for today. When you have fun, you, your business, your employees, and your customers will all benefit. Can’t say no to that!
Until next time,
