What Happens When New Technology and Marketing Strategy Meet?
Let’s be honest. As marketers, the idea of ChatGPT and other AI technologies scared us a little bit. Will it make our services obsolete? This might be great for B2C marketing, but what about B2B? Will we have to re-learn everything we know about digital marketing to make it work with this new system? How do we even begin to comprehend the game-changing nature of AI?
But once we got over our fear we realized that ChatGPT and Open AI could actually be our new best friend (and yours). We’ve been locked into doing online searches the same way for over twenty years. So why not stay ahead of the game and embrace this revolutionary change? We’re blown away by the possibilities.
What are ChatGPT and Bing AI, Anyway?
Chances are you’ve heard the terms ChatGPT, Bing AI, and Open AI quite a lot recently. ChatGPT is an AI-powered chatbot developed by OpenAI, based on the GPT (Generative Pretrained Transformer) language model. It uses deep learning techniques to generate human-like conversational responses to the queries you provide. Similarly, Bing AI (Artificial intelligence) is the augmented version of Bing’s traditional search engine. It’s designed to provide more thorough, conversational answers to search queries. So instead of getting a list of links from Google, AI technology offers thorough, nuances answers that seem human-generated.
AI Technology and Your Marketing Strategy
Artificial intelligence makes automated decisions based on data collection, analysis, and other observations of your target audience. That’s great because all of that data can impact your marketing decisions. But when you introduce AI into your marketing strategy, it’s important to integrate it rather than let it stand alone. AI can help fill the gaps in your current strategy or replace labor-intensive tasks like data analysis. But if ChatGPT is your entire marketing strategy, you won’t see the ROI or qualified leads you need.
The Future of Digital Marketing
AI is on track to become more accurate this year, which should lead to more trust in the search results. As the technology develops, the possibilities are endless. We don’t have a Molo crystal ball, but we’re am optimistic about the future of digital marketing with ChatGPT and AI tech.
- AI will make personalized marketing experiences so good, you’ll think it’s psychic.
- AI will become the marketing team’s Swiss Army knife and lead to phenomenal ROI.
- AI will tackle the boring stuff like data analysis so marketers can spend more time on the fun stuff — like coming up with wild and creative campaigns.
Is your marketing strategy keeping up with the latest technological advancements? Don’t get left in the dust! Contact us today to learn how we can help you leverage these powerful tools and take your marketing strategy to new heights.