How to Create a Strong Online Presence

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The new year always brings new goals, challenges, and dreamy ideas about how we might change and grow over the next 12 months. We encourage you to consider the goals you have for your online presence. We all attain to be more present in our personal relationships. Additionally, we should aim to be personable and authentic with our online audience.
This journey begins through an intentional, well-thought-out plan. This should include your branding, website, and digital marketing. As you work towards your personal and business goals this year, you aren’t alone. We are cheering you on every step of the way!!

Find Your "Why"

Before you can develop or enhance your online presence, you must have a firm understanding of the overall “WHY” behind your business.

This involves digging deep, asking hard questions, and truly considering why you do what you do and why it matters to the world around you!

defining the new year goals

What Sets You Apart?

After identifying your “why,” it’s time to note what sets you apart from other businesses. This is certainly a great place to start revamping your online presence. Don’t try to fit in. Instead, own what makes your business unique and, even further, showcase that to your audience! 

Whether it’s something interesting about your staff, products, location, or something else entirely, be sure to showcase how you stand out from the crowd.

Keepin' Your Online Presence Fresh

Digital marketing is never stagnant or finished. While that sounds intimidating at first, it’s quite fun! Finding new ways to keep things fresh helps your audience stay on their toes. Consequently, it keeps you tied to the pulse of your business. 

Consider producing new, high-quality photos or videos for your social media or website content.  Also being routinely optimizing blogs and other information and stay plugged in to the latest trends and insights of the online community.

Until next time,

Katelyn Strumolo Signature


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Ready to reframe your why?

We love partnering with our clients and seeing their passions come to life.
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Illustration of Katelyn Strumolo, the CEO and creative director of The Molo Group holding a cup of coffee entailing that she is ready to chat about brand strategy meeting web design
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The Molo Group is the Charlotte area’s go-to B2B fractional marketing agency. Helping you change your brand strategy and web design today for big wins tomorrow.

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