Find Your "Why"
Before you can develop or enhance your online presence, you must have a firm understanding of the overall “WHY” behind your business.
This involves digging deep, asking hard questions, and truly considering why you do what you do and why it matters to the world around you!
What Sets You Apart?
After identifying your “why,” it’s time to note what sets you apart from other businesses. This is certainly a great place to start revamping your online presence. Don’t try to fit in. Instead, own what makes your business unique and, even further, showcase that to your audience!
Whether it’s something interesting about your staff, products, location, or something else entirely, be sure to showcase how you stand out from the crowd.
Keepin' Your Online Presence Fresh
Digital marketing is never stagnant or finished. While that sounds intimidating at first, it’s quite fun! Finding new ways to keep things fresh helps your audience stay on their toes. Consequently, it keeps you tied to the pulse of your business.
Consider producing new, high-quality photos or videos for your social media or website content. Also being routinely optimizing blogs and other information and stay plugged in to the latest trends and insights of the online community.