The Leadership Thinking Logo shown on stationary, envelopes, and a business card

The Lee Thayer Institute Rebrand

Leadership Thinking stems from its parent company, the Lee Thayer Institute. The branding design centers around providing familiarity for those who already know of Lee Thayer Institute. At the same time, while including its own personal twist. Because the group serves high-level executives, professionalism and credibility were a must when designing the logo.

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