Optimize SEO by Running Marathons and Sprints

Optimize SEO by running marathons & sprints

Anyone else still in full-on Olympics mode, or is it just me? Maybe that’s why recently, I’ve been thinking about how SEO is a lot like running. Bear with me.

If “training” is like an “SEO strategy,” to have your business achieve long-term visibility on Google and other search engines, there are “sprints” and “marathons.”

When you’re “sprinting,” you’re evaluating your keywords for what you would like to rank for and optimizing your core web pages to reflect those keywords. This helps Google understand what your business is really about.

When you’re running that “marathon,” you’re focusing on the ever-changing pages. Think blogs, products, events, etc. These pages are so important!! Though they are for the long run (pun intended), the new pages help Google know that your site is still relevant and pushes users to your site.


Integrate SEO into everything you do

This month, we are highlighting all things SEO! Search Engine Optimization is an important part of any digital marketing strategy. However, it is not only important to know and understand what SEO is but it is even more important to know how to implement it!

Optimizing your website, blogs, social accounts, and more is a crucial step in growing your business. When we work with our clients, we implement SEO to help their ranking and brand awareness!


Easy ways to get your business noticed

Why do we even care about SEO? At the end of the day, good SEO is how to organically be found on the web, which can result in more QUALIFIED leads and sales. However, Google needs to know you are relevant and active.

To implement this, there are thousands of different strategies. Still, they all derive around two things: consistent new content so that Google will reindex your page more often, and users to your site to show that it is quality information.


What is SEO Piggybacking and why strategize around it?

Knowledge is power, and we believe in the importance of continuing to learn and grow. That’s why our newest blog is taking a deep dive into SEO piggybacking. 

Using this tool is an important part of benefitting your SEO ranking. Want to learn more about how YOU can use piggybacking? Check out our blog!


Get your free site audit today

Feeling overwhelmed when it comes to checking the health of your online presence? We’ve got you covered.

Our FREE site audit is a perfect first step for checking your site performance. After this free tool reviews how your site is performing, you receive tips on where you can improve, giving you a guided path for where to start. Get started with your free audit now.

Pro tip

Google's New Search Console Insights

Google recently released their new insight dashboard which allows business owners and managers to easily view and understand their digital effort data all in one place!!! This includes keywords, google business, referring links, and popular content. It is totally free and a very valuable resource.

Start SEO strategizing, talk soon!

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Illustration of Katelyn Strumolo, the CEO and creative director of The Molo Group holding a cup of coffee entailing that she is ready to chat about brand strategy meeting web design
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B2B Brand Strategy Meets Web Design

The Molo Group is the Charlotte area’s go-to B2B fractional marketing agency. Helping you change your brand strategy and web design today for big wins tomorrow.

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