Optimize SEO by Running Marathons and Sprints

Optimize SEO by running marathons & sprints

Anyone else still in full-on Olympics mode, or is it just me? Maybe that’s why recently, I’ve been thinking about how SEO is a lot like running. Bear with me.

If “training” is like an “SEO strategy,” to have your business achieve long-term visibility on Google and other search engines, there are “sprints” and “marathons.”

When you’re “sprinting,” you’re evaluating your keywords for what you would like to rank for and optimizing your core web pages to reflect those keywords. This helps Google understand what your business is really about.

When you’re running that “marathon,” you’re focusing on the ever-changing pages. Think blogs, products, events, etc. These pages are so important!! Though they are for the long run (pun intended), the new pages help Google know that your site is still relevant and pushes users to your site.


Integrate SEO into everything you do

This month, we are highlighting all things SEO! Search Engine Optimization is an important part of any digital marketing strategy. However, it is not only important to know and understand what SEO is but it is even more important to know how to implement it!

Optimizing your website, blogs, social accounts, and more is a crucial step in growing your business. When we work with our clients, we implement SEO to help their ranking and brand awareness!


Easy ways to get your business noticed

Why do we even care about SEO? At the end of the day, good SEO is how to organically be found on the web, which can result in more QUALIFIED leads and sales. However, Google needs to know you are relevant and active.

To implement this, there are thousands of different strategies. Still, they all derive around two things: consistent new content so that Google will reindex your page more often, and users to your site to show that it is quality information.


What is SEO Piggybacking and why strategize around it?

Knowledge is power, and we believe in the importance of continuing to learn and grow. That’s why our newest blog is taking a deep dive into SEO piggybacking. 

Using this tool is an important part of benefitting your SEO ranking. Want to learn more about how YOU can use piggybacking? Check out our blog!


Get your free site audit today

Feeling overwhelmed when it comes to checking the health of your online presence? We’ve got you covered.

Our FREE site audit is a perfect first step for checking your site performance. After this free tool reviews how your site is performing, you receive tips on where you can improve, giving you a guided path for where to start. Get started with your free audit now.

Pro tip

Google's New Search Console Insights

Google recently released their new insight dashboard which allows business owners and managers to easily view and understand their digital effort data all in one place!!! This includes keywords, google business, referring links, and popular content. It is totally free and a very valuable resource.

Start SEO strategizing, talk soon!

Katelyn Strumolo Signature

Ready to reframe your why?

We love partnering with our clients and seeing their passions come to life.
Table of Contents

Illustration of one of the many women entrepreneurs who experience imposter syndrome
Industry Insights

Women Entrepreneurs and Growing Past Imposter Syndrome

We have a confession to make: Many of the women at Molo have been battling an imposter monster for as long as we can remember. Some days, it’s a mere whisper in the back of collective mind, and other days it’s a roaring voice that threatens to derail all confidence. Turns out we’re not alone in this fight.

An arrow hitting the center of a target
Industry Insights

The Power of Building Your StoryBrand

We will never stop preaching the importance of leading with empathy and centering your marketing strategy around solving your customers’ problems. At Molo, we’re big believers in the power of B2B storytelling, and Donald Miller’s StoryBrand framework is one of the most effective ways to build your compelling, human-centric story.

Illustration of several computers and other technology representing ChatGPT and AI.
Industry Insights

Harness the Marketing Power of AI and ChatGPT

Let’s be honest. As marketers, the idea of ChatGPT and other AI technologies scared us a little bit. But once we got over our fear we realized that ChatGPT and Open AI could actually be our new best friend (and yours). We’ve been locked into doing online searches the same way for over twenty years. So why not stay ahead of the game and embrace this revolutionary change? We’re blown away by the possibilities.

Scroll to Top