Velocity Electronics is an industry leader in electronic components distribution and leads the way with their integrated corporate branding.
Velocity Electronics is a global electronic components distributor. Their goal is to show their industry how progressive and beneficial partnering with them can be. They found that when an organization’s culture and efficiency shines through their corporate branding, they are more recognized than ever!
Corporate branding built on acceleration
Velocity Electronics pride themselves on solving relevant issues for their partners. They continue to navigate a changing world, supply chain disruptions, and provide real solutions to their customers that will improve their productivity.
Additionally, Velocity is passionate about creating a company culture that sets them apart. Their employee recognition results continues to boost morale. They were simply in need of corporate branding that fit their client’s needs and showcased their expertise. Check out how The Molo Group crafted corporate branding to allow Velocity to stand out in their industry.
Specialized user experience and web design
Velocity Electronics acts as a true partner for industries in the electronic component world. In Velocity’s corporate branding refresh, The Molo Group found it beneficial to focus on their name, and its connective symbolism to business and physics. Therefore, the slogan “You can’t have acceleration without Velocity” was born. The Molo Group wanted to portray forward motion in the name and relate it to how they conduct themselves in an adaptable and forward thinking manner.
The website makes the user experience a breeze. There are multiple forms of contact and an accessible locations page. Velocity wanted to display their true, successful solutions that are available to partners who need to solve real issues in a niche industry. Their website is seamless, direct, and a beautiful representation of their business strategy.
An experience based on their global presence
In their new corporate branding, Velocity demonstrates the importance of their global presence. They have locations around the world, so they are available to assist with supply chains anywhere. Velocity really wanted to push the importance of their global adaptability, thus the multi language website feature was created.
Their effort for inclusion shines a light on how identifiable the culture at Velocity Electronics really is. They are always improving and transforming their methods and thoughts to cater to an ever changing world. They needed corporate branding that reflected their custom services, so we gave them a physical representation of their incredible methods and constant ingenuity.
Progressive social media integration
The purpose of Velocity’s social media presence is to:
- Provide industry knowledge
- Represent their value to potential partners
- Highlight their amazing team of hard working, ethical employees
- Show off their global presence by highlighting their locations around the world.
Having an active LinkedIn, Facebook, and Instagram page allows Velocity to have access to eye-catching, and informative promotional material. Individuals within the company love to see fresh corporate branding coming from their organization. This makes employees proud to be a Velocitorian, and attributes to a company wide morale boost.
As Velocity grows, we track movements in their industry to suggest content ideas. This helps them to flourish in their niche as an electronic components distributor. We continue to work together, coming up with original content that supports their corporate branding goals.
Your business growth is our goal.
The Molo Group provides fast and reliable business-to-business solutions that drive results. We specialize on a global platform from web design to digital marketing and everything in between to get businesses where they want to be. Corporate branding is just one of the many steps we take to help you plot your next move. Learn more at themologroup.com.
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