Why Human-Centered Design Matters For Your Company Website

UX/UI Process Illustration - The Molo Group

Human-Centered Design isn’t just related to Web Design. Human to computer interfaces are a part of everyday life. From the technology we use at home or at work -
Human-Centered Design Matters.

Here is why human-centered design matters… People rely on technology to help them achieve goals or solve problems all the time. This idea is central to the rapidly growing fields of user experience and human-centered design. 

Everything you need to know about Human-Centered Design for your company website:

What is human centered design?

Design doesn’t happen in a lab; it happens out in the world. Gathering information about the users of your product or service ensures better design and ultimately, better lead generation.

When you begin designing a website, an app, or another interface, start the process with researching for WHOM you’re designing for. Once you have identified the target, finish off with new solutions that are purpose-built to suit THEIR needs. Human centered or user centered, design centers around cultivating deep empathy with people you’re designing for. Connection is key for human centered design. 

|PRO TIP|  Ask yourself this: Who is using the interface, and for what purpose? How can we help them do that better? The answer to these questions should be at the heart of the design process, as technologies are ultimately for people to use. Designers need to make their interfaces as intuitive and smooth as possible.

Human-Centered Design Matters

Why user experience should be part of your lead generation strategy.

User experience (UX) designers have to work with other stakeholders that have different perspectives to get the product out successfully. This should include the internal team AND current and potential customers.

By creating a digital presence through the lens of human centered design, qualified lead generation cannot only be attainable but can also increase your return on investment (ROI). 

How is this possible? Because usability tests performed in the user experience (UX) process of web design focus on helping the user achieve their goals.

||PRO TIP||  Understand your users needs with these 5 steps — remember this is about the user not about you.

  1. Evaluate their physical, emotional, social needs.
  2. Identify challenges and goals.
  3. Analyze the world view of your consumers and what is meaningful to them.
  4. Interact with users about their world so they can show and tell you about their world.
  5. Create a user persona based on their needs.

How to evaluate if your website is designed to be human centered.

KEY QUESTIONS:

  • Do you already have a website?
  • Does your sales team feel like giving up on digital marketing due to the conversion rates from the target audience lacking?
  • Do you have a clearer understanding of what human centered design is?
  • Do you see why human-centered design matters but struggle with how in the world to identify your weak points?

ANSWER: You need to test your usability with solid search engine optimization (SEO) strategies.

How do you get the best SEO for human centered design?

At The Molo Group, purposeful research and testing assists in evaluating the interaction between the user and the design. In other words, can we answer these questions: 

  • Did we get the design right?
  • Does the design achieve its goals — can the users interact with it effectively?
  • Are they happy with the design?
  • Can they integrate the product into their everyday practices?

According to Semrush’s State of Content Marketing Report, 67% of content marketing professionals surveyed indicated that improving SEO performance is a top priority for their company. Another 73% said they frequently used their SEO skills and tools to achieve better content marketing results. This means that to remain competitive, you need to understand how to improve your search engine rankings.

What is the future of website design and digital marketing?

Despite the COVID-19 economic impacts, trends are showing that companies are increasing their digital advertising. In fact, a survey conducted by the The Interactive Advertising Bureau (IAB) concluded an increase by 12.2% in 2020 compared to 2019.

In the past year, we have seen a large switch from companies moving marketing dollars from events and tradeshows to investing in a stronger digital presence. Although COVID-19 brought many challenges to businesses on a global scale, having a digital presence also means you can still have a global presence. 

Since many of the face-to-face interactions for businesses were put on hold, it is more important than ever that a company website be human-centered for clients and visitors alike.

Designing websites and other technologies require a balance between understanding human experiences and offering an innovative solution that responds to these experiences. Here at The Molo Group, we specialize in intentional human-centered design and improve SEO strategies.

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Looking for complete assurance your website is the best it can be?
The Molo Group has you covered! Learn more about our services and what it means to plot your next move by visiting our website today.
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