Discover. Define. Design.
A well drawn strategy process is the first step when creating a well designed digital marketing plan. Here you will find tips as well as a collaboration of some of our recent work.
We will never stop preaching the importance of leading with empathy and centering your marketing strategy around solving your customers’ problems. At Molo, we’re big believers in the power of B2B storytelling, and Donald Miller’s StoryBrand framework is one of the most effective ways to build your compelling, human-centric story.
Let’s be honest. As marketers, the idea of ChatGPT and other AI technologies scared us a little bit. But once we got over our fear we realized that ChatGPT and Open AI could actually be our new best friend (and yours). We’ve been locked into doing online searches the same way for over twenty years. So why not stay ahead of the game and embrace this revolutionary change? We’re blown away by the possibilities.
Let’s be real. Marketing is hard. Human beings are complex. But deep down, people really just want to be heard and understood. We want solutions for our problems, and we want to know we’re not alone. We want empathy. So how does that translate to effective marketing strategies? Great question! The answer to human centric marketing is rooted in the concept of human centered design.
Let’s be real. Marketing is hard. Human beings are complex. But deep down, people really just want to be heard and understood. We want solutions for our problems, and we want to know we’re not alone. We want empathy. So how does that translate to effective marketing strategies? Great question! The answer to human centric marketing is rooted in the concept of human centered design.
When searching for ways to generate meaningful B2B leads, website design strategy is probably the last thing on your mind. But if your site is challenging to use and navigate for potential customers, they’ll likely give up on you quickly. So how can you strategize your website design to take the most important leads to the most critical places on your website? You usually have two options: optimize or overhaul.
Solving your customer’s Philosophical Problem allows you to demonstrate the larger meaning and genuine value your product or service provides. You’ll find that you can nurture your leads, offer a deeper understanding of their pain points, and provide the real solution they need.
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